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Reddit succeeded where Digg failed. It’s not the Facebook or a Twitter that killed Digg, Reddit killed Digg. If you write content that’s viral in nature then Reddit can send you instant massive traffic. Just make sure that you use social media timing signals to share the right content at the right time.
Reddit is a very powerful social site…and those who use it are just as influential as the Robert Scobles of Google+ or Chris Brogans of Twitter. But what is interesting, unlike Digg, reddit doesn’t look at your influence. In other words, you can reach the front page today with the right submission.
With over 2 billion page views in one month, the potential to send your site major traffic from reddit is huge…even if you barely make it on the front page of a small subreddit that only has 20,000 readers.And you don’t need something crazy like 1,000 upvotes to drive heavy traffic.
I’ve seen results for clients where they’ve gotten 54 votes on a subreddit with 61,000 readers nearly crash their site. I’ve seen heavy traffic to sites from a submission that got 92 votes in a subreddit under 30,000 readers. Reddit and how the site makes it easy to discover new and interesting items. Almost all of the user reviews on Alexa.com, which rates Reddit’s monthly unique traffic rating 125th in the United States, mention Reddit’s “good content” as a likable quality.