Rav SMO | Why YouTube instead of Vimeo
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Why YouTube instead of Vimeo

Have you heard of YouTube before?  If you enjoy surfing the internet, there is a good chance that you have.  The only question is have you ever visited the YouTube website before?  If not, you will want to do so, as YouTube, is not only fun and exciting, but it is also entertaining.

As you likely already know, YouTube is an online video hosting and sharing website.  Internet users, just like you, can not only view videos online, but they can also upload them.  Perhaps, that is one of the many reasons why YouTube has increased so much in popularly.  With an unlimited number of entertaining videos to choose from, internet users are sure to find something that they love on you Tube.  In fact, that is one of the many reasons why you should visit YouTube, particularly if you yet to do so.

Vimeo is still up-and-coming, and although it’s taken a bite out of YouTube’s market dominance, Vimeo currently has only 60 million visitors per month. This makes the viral-potential of any video much lower. It’s safe to say that this is a con for Vimeo.

It’s clear that neither Vimeo or YouTube offer a huge differential in services to marketers. The choice between the two will likely not be detrimental to your content marketing strategy. However, as you look to make nuanced choices about drawing the right audience, you might find one that works better than the other. If you’re using YouTube just as an embedded player, try using Vimeo for a change. Or if you’re looking to create viral videos, maybe you should seek out help from a YouTube account.

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